The world came together on June 1 to celebrate the goodness of milk and to thank dairy farmers across the globe who work tirelessly to bring it to us.
The Food and Agriculture Organisation of the United Nations (FAO) in 2001 designated June 1 as World Milk Day to raise awareness on how the dairy sector is contributing to the world’s economic development, livelihoods, nutrition, and environmental sustainability.
An extension from last year, this year’s theme highlighted the work already being done to accelerate climate action and help reduce the dairy sector’s impact on the planet. Prior to World Milk Day, the Enjoy Dairy Rally took place from May 29-31 and highlighted the wide-encompassing contributions of the dairy sector in day-to-day life of people across the globe. World Milk Day marked the end of these celebrations and showcased dairy’s commitment to innovation in reducing the sector’s environmental footprint. Farmers from all parts of the world shared how they are embracing technology to help create a sustainable future.
Watch one of the farmer videos here.
For the second year in a row, World Milk Day celebrations crossed 1 billion social media impressions. The Global Dairy Platform is pleased to report that virtual celebrations saw total impressions rise to 1.02 billion, with a heart-warming 97% positive sentiment. The global campaign witnessed over 300,000 #WorldMilkDay posts showcasing enthusiasm among dairy supporters across the globe. This year 113 countries around the world participated in World Milk Day activity, from Argentina to Zimbabwe.
The results of the celebrations which were coordinated by Emerging Ag, under the direction of Global Dairy Platform, are a testimony to the versatile role that dairy plays in the lives of millions of people worldwide. Some highlights and a summary of events can be found in the report on the World Milk Day website. We will continue to exhibit the benefits of dairy as we keenly look forward to the next World Milk Day celebrations in 2023.