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Trade Mission to Mexico: You oat-ta love this!

I did not ask to be Mexican, I was just lucky to be born in this beautiful country. My luck doubled when I joined Emerging, which allowed me to be part of many interesting projects, including one to promote oats in Mexico with the Prairie Oat Growers Association (POGA). I like food in general, but I love oats more. 

Since 2013 we have been helping POGA with a campaign to promote this cereal in Mexico and to better understand the market opportunities for Canadian oat producers in Mexico. This past November we took a small delegation for a Trade Mission to Mexico City and Guadalajara to meet with relevant players in the country, as well as to host 2 media events and be part of the World’s Diabetes Day awareness event in Mexico City. 

Attended by 2,000 Mexicans, on November 13th the Mexican Diabetes Federation and the Mexican Ministry of Health organised a public event in Mexico City to raise awareness on this disease that is affecting more than 6 million people and is one of the main causes of death in the country. That was a sunny Sunday when Mexicans did many fun activities such as dancing Zumba and watching Lucha Libre wrestlers (if you want to see these funny developments visit this link). Since oats are a suitable food for people living with diabetes, POGA was granted with a booth to distribute recipe cards and fact sheets to promote oats and their nutritional properties. POGA partnered with the largest oat company in the world, Grupo Vida, who contributed with free oats samples to hand out during the event. 

Another highlight of this mission was the 2 tasting events that we hosted for the media in Mexico, where the chefs prepared a menu with Mexican recipes using oats in each and one of them! Together, the events attracted 60 attendees including 19 media reporters and bloggers. The program of the night included remarks by the representatives of the  Embassy of Canada and the Mexican Diabetes Federation. 

We will continue to work with POGA this 2017 with more fun projects, and I only have to say that if you are not eating enough oats, you oat-ta start now!

 

Paulina Ceballos

Paulina helps Emerging with commercial market outreach, in particular with delegation coordination for trade missions. She is the lead event planner, coordinating the planning and onsite logistics of all sizes of events around the world. Paulina is also involved in Emerging’s online and offline communications, in particular content and community management, branding and marketing activities. Paulina has worked for many national and international media networks covering different events - not only in front of the microphone, but also as advertising sales consultant, media relations, marketing manager and host for official and public events. Her experience in Rome includes working in digital communications for the private sector and as press officer for the United Nations agency International Fund for Agricultural Development (IFAD).

A Mexican national, she is fluent in Spanish, English, Italian and Portuguese. She holds a Bachelor’s Degree in Marketing from the Universidad Mexicana and a Laurea Magistrale in Journalism from the Università di Roma Tre. Paulina has been living in Europe for the past 7 years and is currently based in Rome, Italy.

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