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Nourishing our way to a healthier future on World Obesity Day 2024 

In 2035, a staggering 1.9 billion people worldwide are projected to be living with obesity, and the economic impact of overweight and obesity is estimated to reach a staggering $4.32 trillion. Childhood obesity is expected to see a 100% increase between 2020 and 2035, with the alarming statistic that 1 in 4 individuals will be living with obesity by 2035. These numbers highlight the urgent need for collective action to address the global obesity crisis.  

As we observe the World Obesity Day 2024, it’s imperative to initiate a comprehensive dialogue extending beyond universal strategies. Recognizing obesity as a multifaceted issue influenced by various factors, this year’s theme prompts cross-cutting discussions on health, youth, and our global context. Let’s collectively explore the intricate aspects of obesity, challenge misconceptions, and advocate for meaningful change. In acknowledging its links to mental health and other diseases, this World Obesity Day emphasizes breaking down stereotypes and reshaping the narrative. It’s time to reduce stigma and ensure individuals living with obesity receive the necessary support. 

Our environment plays a significant role in shaping our health. To combat obesity globally, we must consider the factors that contribute to an obesogenic environment. This World Obesity Day, let’s reflect on the stability of our climate, the quality of the air we breathe, and the impact of the food environment. 

While young people are not the cause of unhealthy environments, they are often the most affected. World Obesity Day 2024 encourages us to listen to the perspectives of young people, understanding their concerns and involving them in the conversation. By working together, we can create environments that reduce the prevalence of obesity, decrease air pollution, and contribute to a more stable climate. 

As part of the solution, we want to highlight the work of the Prairie Oat Growers Association (POGA)  through its three campaigns Oats Everyday, Avena Canadiense, and Oats Canada  showcasing the use of oats for weight management and diabetes management. Oats are a versatile and nutritious food that can be easily incorporated into daily meals. Rich in fiber, oats contribute to a feeling of fullness, aiding in weight management. Moreover, oats have been linked to improved blood sugar control, making them an excellent choice for those managing diabetes. 

To learn more about these campaigns and discover creative ways to include oats in your diet, follow their social media channels on: 

Engage with their community, share your stories, and join the movement towards healthier living.

On World Obesity Day 2024, let’s unite in the pursuit of a healthier future. Together, we can overcome the challenges posed by obesity, promote sustainable living, and ensure happier, healthier, and longer lives for everyone.

Demas Mugambi

Demas is passionate about digital communications and improving the digital footprint of big ideas. At Emerging Ag, he works with the communication team on graphic design, developing media resources, and social media management. Based in Nairobi, Kenya, he integrates mainstream and new age marketing to help ambitious organisations meet their online goals. Deploying out-of-the-norm creative approaches, he builds or fortifies new ideas and products in markets across the world. Demas holds a bachelor’s degree in Economics from the University of Nairobi, and certifications in ACCA, as well as branding, content, and social media.

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