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Get Excited

Farm Credit Canada is championing a new initiative called “Agriculture. More Than Ever.” This program includes a number of activities aimed at improving the awareness and perception of agriculture. Phase 1 of the initiative is targeted at the agricultural industry – as stakeholders in our own large and growing industry, we have an opportunity do our part to enhance our image and reputation. Phase 2 will expand the message and take it to the general public.

The Agriculture More Than Ever initiative asks people to “Tell their story” and share their experiences. Kim McConnell, founder of AdFarm and one of this year’s inductees into the Canadian Agricultural Hall of Fame, shares his thoughts on why agriculture is worth getting excited about. Part of the message is jobs, jobs, jobs:

Robynne Anderson

Robynne has extensive experience in the agriculture and food sector, working throughout the value chain – from basic inputs to farmers in the field to the grocery store shelf. She works internationally in the sector, including speaking at the United Nations on agriculture and food issues, and representing the International Agri-Food Network at the UN.Throughout her career she has worked with farm organisations like the Prairie Oat Growers Association, the National Smallholder Farmers Association of Malawi and the Himalayan Farmers Association, as well as global groups, to further the voice of agriculture in the food debate. She has also worked with Fortune 500 companies growing worldwide businesses to assist them with issues management and strategy decisions.

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