Farm Credit Canada is championing a new initiative called “Agriculture. More Than Ever.” This program includes a number of activities aimed at improving the awareness and perception of agriculture. Phase 1 of the initiative is targeted at the agricultural industry – as stakeholders in our own large and growing industry, we have an opportunity do our part to enhance our image and reputation. Phase 2 will expand the message and take it to the general public.
The Agriculture More Than Ever initiative asks people to “Tell their story” and share their experiences. Kim McConnell, founder of AdFarm and one of this year’s inductees into the Canadian Agricultural Hall of Fame, shares his thoughts on why agriculture is worth getting excited about. Part of the message is jobs, jobs, jobs: http://www.agriculturemorethanever.ca/im-excited-about-agriculture/#.T-oZTBc7UZM