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Feed the Truth

Depending on where you were born, when you think about famous Mexican figures different names might come to mind: El Chapulin Colorado, El Santo, Benito Juárez, Emiliano Zapata or Frida Kahlo. You might know some of them, but you may not have heard of Daniel Lubetzky. The son of a Holocaust survivor, Daniel is a Mexican-American entrepreneur, author,activist, founder and CEO of KIND Healthy Snacks (KIND). 

On February 15th, Daniel Lubetzky announced the launch of Feed the Truth. Established as an independent organisation, Feed the Truth will seek to improve public health by revealing and counteracting the food industry’s undue influence in shaping nutrition policy and ability to disseminate biased science, in addition to other activities that are detrimental to public health. “We’re eager for Feed the Truth to step in and hold all of us in the food community accountable for what we say and claim,” said Lubetzky.

To ensure Feed the Truth’s independence from KIND, Lubetzky will remove himself entirely from all activities and governance of the new organisation. Feed the Truth’s independent Board of Directors, once established, will seek to ensure consumers have access to unbiased nutrition information.

It may not be surprising that talent runs in his family, he is the cousin of the 3 timeOscar-winner Emmanuel Lubezki, who was the first person to win in three consecutive years in the category of Best Cinematography. But that is another story.

Eager to learn more and get involved? Visit FeedtheTruth.org or read the full press release here.  

P.S. If you want to learn more about his cousin, I recommend watching the Birdman, directed by Alejandro González Iñárritu. Although, my favourite movie by Emmanuel Lubezki  was “A Little Princess”, which has a special link with food, truth and love.

 

Paulina Ceballos

Paulina helps Emerging with commercial market outreach, in particular with delegation coordination for trade missions. She is the lead event planner, coordinating the planning and onsite logistics of all sizes of events around the world. Paulina is also involved in Emerging’s online and offline communications, in particular content and community management, branding and marketing activities. Paulina has worked for many national and international media networks covering different events - not only in front of the microphone, but also as advertising sales consultant, media relations, marketing manager and host for official and public events. Her experience in Rome includes working in digital communications for the private sector and as press officer for the United Nations agency International Fund for Agricultural Development (IFAD).

A Mexican national, she is fluent in Spanish, English, Italian and Portuguese. She holds a Bachelor’s Degree in Marketing from the Universidad Mexicana and a Laurea Magistrale in Journalism from the Università di Roma Tre. Paulina has been living in Europe for the past 7 years and is currently based in Rome, Italy.

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