Despite the enormous progress that Mexico has generally experienced in recent years, malnutrition and childhood obesity are still a worrying problem. In the age group of 5 to 14 years, chronic malnutrition is 7.25% in urban populations, while the number double in rural areas. On the other hand, childhood obesity has increased dramatically in recent years. Currently, Mexico ranks first in childhood obesity worldwide, and second in obesity in adults, preceded only by the United States.
The Mexican Government and food companies have been working on social campaigns to fight obesity. As a result, the market for oats has been growing as consumers recognize the dietary benefits of whole grains. Emerging Ag is helping POGA, since 2012, to promote the nutritional benefits of oats in the Aztec country.
Last year, POGA launched an online advertising campaign that has obtained success among Mexican consumers. While the website AvenaCanada.com receives a daily average of 700 unique visitors, the Facebook Fan Page has over 31,200 followers.
Although oats are not a traditional staple food in Mexico, there are many ways in which they can be incorporated into their diets. Being a Mexican, I have been commissioned with the fun task of creating these recipes. Enchiladas with tortillas made with oats, Atole and horchata with oats, and many more. Have a look at the Mexican recipes featuring oats here. More creative recipes will come soon. Oats porridge with cotija cheese and jalapeño toppings? Everything is possible, so stay tuned.