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Another Year Oat-ver…

Another year is about to end, and with that some interesting projects will end as well. You might already know that in November, Emerging ag assisted the Prairie Oat Growers Association (POGA) in a Trade Mission to Mexico to help promote oats in the country. We could not be more pleased with the main outcomes of this mission:

  • 19 media attendants at 2 tasting events 
  • 2,000 oats samples distributed at World’s Diabetes Day event
  • 4 meetings with processors and importers
  • 1 Briefing on Mexican market
  • 7 mission participants from POGA

While we hibernate this holiday season, this is also a good time to think of new ways to continue promoting Canadian oats in Mexico. Maybe a cooking workshop with nutritionists? A recipe cookbook? We will also relaunch some of the activities that have proved success like a Recipe contest and new recipe photographs. 

If you wish to share a healthy oats recipe, send it to paulina@emergingag.com. Don’t forget to take a nice photo of your creation. 

Since this will be one of my last contribution to this blog this year, allow me to wish you a Merry Christmas and a Happy New Year.

Feliz Navidad!

 

Paulina Ceballos

Paulina helps Emerging with commercial market outreach, in particular with delegation coordination for trade missions. She is the lead event planner, coordinating the planning and onsite logistics of all sizes of events around the world. Paulina is also involved in Emerging’s online and offline communications, in particular content and community management, branding and marketing activities. Paulina has worked for many national and international media networks covering different events - not only in front of the microphone, but also as advertising sales consultant, media relations, marketing manager and host for official and public events. Her experience in Rome includes working in digital communications for the private sector and as press officer for the United Nations agency International Fund for Agricultural Development (IFAD).

A Mexican national, she is fluent in Spanish, English, Italian and Portuguese. She holds a Bachelor’s Degree in Marketing from the Universidad Mexicana and a Laurea Magistrale in Journalism from the Università di Roma Tre. Paulina has been living in Europe for the past 7 years and is currently based in Rome, Italy.

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