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Who ranks first in Childhood obesity?

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Oatmeal Chile poblano stuffing, recipe available on Avenacanada.com

Mexico can boast of many things, like being the first exporter of avocados in the World, or being the first to drink and cook one of the most delicious, and healthy, ancient foods, hot chocolate. The root for this word comes from the náhuatl xocolātl, and was actually kept in almost all languages.

But one of the things that Mexicans are not proud of, is the obesity problem still spreading all over the country. Embarrassingly, Mexico ranks first in both childhood and adult obesity. Sadly, Mexico also ranks first in childhood diabetes. A disease which is one the leading causes of death in the Aztec country.

As a response to these alarming issues, the Prairie Oat Growers Association decided to see how they can help through the website targeting Mexican consumers. Last December, we met with representatives of the Mexican Diabetes Federation, to join their campaign focused on the prevention and treatment of the disease.

The fiber present in oats helps to reduce the levels of sugar in the blood. For people with diabetes oatmeal is ideal as it does not cause spikes in blood sugar, and it improves glucose regulation and insulin. This, and other important key messages, will be promoted through the webpage and the Facebook fanpage, that now counts with more than 41,000 fans.

We have helped POGA create recipes for the Mexican market, that feature some of the native Mexican ingredients such as: jalapeño, chipotle, chile poblano, and more. While we focus on creating more, why don’t you have a look on Avenacanada.com and start cooking?

Paulina Ceballos

Paulina helps Emerging with commercial market outreach, in particular with delegation coordination for trade missions. She is the lead event planner, coordinating the planning and onsite logistics of all sizes of events around the world. Paulina is also involved in Emerging’s online and offline communications, in particular content and community management, branding and marketing activities. Paulina has worked for many national and international media networks covering different events - not only in front of the microphone, but also as advertising sales consultant, media relations, marketing manager and host for official and public events. Her experience in Rome includes working in digital communications for the private sector and as press officer for the United Nations agency International Fund for Agricultural Development (IFAD).

A Mexican national, she is fluent in Spanish, English, Italian and Portuguese. She holds a Bachelor’s Degree in Marketing from the Universidad Mexicana and a Laurea Magistrale in Journalism from the Università di Roma Tre. Paulina has been living in Europe for the past 7 years and is currently based in Rome, Italy.

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