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Pulse Feast: An Online Campaign Worth Following

Picture-collageThis past month has been one of the most fascinating months on the job for me. I was able to be a part of a global campaign which gathered lots of recognition on the web. Pulse Feast was an event that consumed our time for close to a year, planning and organizing, and it finally took place on January 6, 2016. I spent close to 48 hours with other emerging team members, chained to our computers, ensuring the event goes on without a hitch… and wow was it ever exciting.

Normally, a 48 hour work day with 3 hour sleep breaks here and there is something not enjoyable, and something I waved goodbye to in University. However, the 48 hours were filled with major highs, having images sent to us from around the world with people celebrating and embracing the International Year of Pulses.

We had planned ahead, outlining the many events that were sent our way so we would be prepared and ready once the thousands of images were flooding in our direction. But, as most global social media campaigns, there were many surprises. These included consumers seeing the hashtag #PulseFeast and holding their own private celebrations. These “surprise” events took place in Africa, South Africa, Asia, North America, and South America. We were also fortunate to have images sent our way of children being fed pulse nutrients in Malaysia. The notion of #PulseFeast being a celebration to raise awareness of the benefits of pulses and how delicious and versatile they are, was achieved.  We were trending globally on Twitter, with our hashtags showing up on the “trending now” column for hours at a time in Canada and Australia.

This is only the beginning for the celebration of pulses. We encourage everyone to continue celebrating the International Year of Pulses. By using the hashtag #LovePulses, your images, tweets, and videos will be shared on our social media hub. Join the conversation, share your pulse experiences, let’s celebrate!

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Stefanie Hyde

With a passion for creativity, marketing and communications, Stefanie contributes to Emerging’s online communications and brand management, develops graphic visuals, and provides communications support to Emerging and its valued clients. Stefanie has grown up in a family with a long history in agriculture. Her family roots and exposure to farming and agri-business has nurtured a natural love for the industry and the wonderful people who work in it. Prior to joining Emerging, she has gained career experience working with Parks Canada in a Promotions and New Media role and developed skills including videography, advertising, marketing, social media and graphic design. Stefanie is a Canadian national and speaks both French and English. She graduated from Ryerson University in Toronto, Ontario, with a Bachelors Degree of Design. Stefanie attended the Copenhagen School of Design and Technology where she specialized in Sustainable Communications which included sustainable design, communications and marketing. Stefanie has spent time living in both Denmark and Rome, and is currently based in Winnipeg, Manitoba, Canada.

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