World Milk Day 2024 Report – Celebrating Dairy’s Vital Role in Nutrition and Sustainability
This year, on June 1, we celebrated the vital role that dairy plays in delivering…
The Prairie Oat Growers Association (POGA) has started a project focusing on finding solutions to the phytosanitary problem for oats in China. POGA launched a website in Chinese in November ahead of the mission that took place November 12 to 18 in Shanghai, Shenzhen and Beijing along with the delegation of Agriculture and Agri-Food Canada Ministerial Trade Mission to China.
China is the second largest importer of oats globally. Australia largely dominates the market holding almost the 97% of the shares. Canadian oat exports for human and animal use to China are blocked due to the absence of specific phytosanitary protocols. Therefore, Canadian oats products have only a partial access to the market, mainly as oat seeds and processed oats. Notwithstanding this significant limitation Canadian oats have quickly gained market shares over the last 5 years. ln 2017 Canadian oat exports in China had a remarkable 345% increase compared to 2016, which made Canada becoming the second oat exporter in China after Australia.
A new logo “Oats China” was created and a new website was launched ahead of the mission. In addition, a series of recipe cards were created in Chinese. As the project continues through the new year, we are excited to explore new ways to promote Canadian oats in China.