The Prairie Oat Growers Association and I were honoured to visit Grupo Vida headquarters in Guadalajara. Grupo Vida is the second largest oat company in the world and have bought important milling assets in Canada.
The oat growers had over 15 meetings with Mexican companies and invaluable visits with the AAFC team in the Embassy in Mexico City, led by Kim O’Neill. Juan-Carlos Munoz at the consulate in Guadalajara was similarly invaluable.
POGA is developing a long term strategy to increase the annual share of Canadian oats in the market.