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Canadian Oats to Mexico

Canadian Oats to Mexico
Canadian Oats to Mexico

The Prairie Oat Growers Association and I were honoured to visit Grupo Vida headquarters in Guadalajara. Grupo Vida is the second largest oat company in the world and have bought important milling assets in Canada.

The oat growers had over 15 meetings with Mexican companies and invaluable visits with the AAFC team in the Embassy in Mexico City, led by Kim O’Neill. Juan-Carlos Munoz at the consulate in Guadalajara was similarly invaluable.

POGA is developing a long term strategy to increase the annual share of Canadian oats in the market.

Robynne Anderson

Robynne has extensive experience in the agriculture and food sector, working throughout the value chain – from basic inputs to farmers in the field to the grocery store shelf. She works internationally in the sector, including speaking at the United Nations on agriculture and food issues, and representing the International Agri-Food Network at the UN.Throughout her career she has worked with farm organisations like the Prairie Oat Growers Association, the National Smallholder Farmers Association of Malawi and the Himalayan Farmers Association, as well as global groups, to further the voice of agriculture in the food debate. She has also worked with Fortune 500 companies growing worldwide businesses to assist them with issues management and strategy decisions.

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