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Top 3 Tips for a Great Social Media Strategy

Social media has become the new prime time. It’s where campaigns take shape, movements are built, and leadership is tested in real time. Over 5 billion people are on social media in one form, shape or another. What makes it even more powerful is the ability to connect with your audience in real time, in a way that’s authentic, relatable, and responsive.

To help cut through the noise, I often refer to what I call the APCs of Social Media:

 A is for Audience
Before anything else, be clear about who you want to reach with your message.

P is for Platform
Each platform has its strengths. Choose your platforms based on where your audience spends their time and where your message fits best.

C is for Content
This is where strategy comes alive. Looking at that crystal ball for 2025, we need to prioritize more short videos, strong visuals and messages that tell the story in an impactful way. Additionally, integrating interactivity such as polls, Q&As and staying consistent engage the audience in a much stronger way. 

There’s still value in traditional media especially if you’re doing open or going into one-on-one interviews, but the shift is tremendous.

I discussed this in depth with our President, Robynne Anderson. See the full conversation below:

Top 3 Tips for a Great Social Media Strategy

Waiganjo Njoroge

Waiganjo brings 15 years of international experience in strategic communications on issues related to food, agriculture and nutrition, the environment, and sustainable development.

Before joining Emerging ag, he held senior communications roles including at the UN Environment Programme (UNEP) as the Press Secretary to the Executive Director, Communications Lead for the UN Environment Assembly (UNEA), Head of Communications at the Committee on World Food Security (CFS), and the interim Head of Communications at the Alliance for a Green Revolution in Africa (AGRA).

Over the years, he has led the design and execution of game-changing communication strategies; driven successful partners and stakeholders’ engagements; managed thought leadership and positioning drives for executives; and directed world class media operations. Waiganjo is delighted to be part of the Emerging family and deploy his skills, experience, and networks in support of efforts towards zero hunger and environmental sustainability for people and the planet.

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