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Overcoming the New Wave of Global Trade Challenges

As we ramp up international trade missions, the global market landscape presents a unique mix of hurdles. From navigating strict compliance standards to tackling supply chain instability caused by climate events and geopolitical tensions, businesses must adapt quickly.

In our latest discussion, my colleagues Chloe, and Mugambi break down how our team bridges these gaps for our clients using a two-pronged approach:

  • Strategic Communication: Harnessing platform-specific social media (Meta, Google, YouTube) to deeply understand demographics and target audiences.
  • Sustainable Trade Advocacy: Building lasting relationships with trade commissioners and policy officers, combined with rigorous quarterly market trend assessments.

Market development isn’t just about reaching an audience; it’s about deeply understanding the landscape to ensure commodities seamlessly move from producers to target markets.

Watch the full video below.

Sophie Goudard

Sophie has joined the Emerging ag team in the role of Vice President, Operations, and focuses primarily on team logistics, scheduling and event planning.

Sophie has spent the last 15 years as a professional in the business of live arts. Providing high standard services handling the administration and logistics of many international productions touring stages of the world. She has been honing her skills in an environment requiring precise organization, interpersonal and leadership qualities.

Passionate about development, Sophie’s strength is to organize and motivate people to accomplish goals and empowering them by providing clear direction to execute successfully their strategic initiatives.

A French national from a mixed background, Sophie holds a Master of Arts in International Cultural Exchange Strategies from the Institute of Political Sciences of Lyon, a BA in Legal Studies and Political Science from the Institute of Political Sciences of Rennes and a BA in History. Sophie speaks English and Spanish after living in North America for twelve years and studying in Mexico, she became proficient in German in the last 8 years working mostly in Germany, Austria and Switzerland. She currently lives in France.

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