Emerging Ag helped the Global Dairy Platform (GDP) to coordinate the global celebrations of the World Milk Day on June 1st, 2017.
In 2001, the Food and Agriculture Organisation of the United Nations (FAO) selected June 1 as World Milk Day, which celebrates the important contributions of the dairy sector to sustainability, economic development, livelihoods and nutrition.
World Milk Day 2017 was an incredible success taking place over 42 hours around the world with 588 events in 80 countries reaching 402 million impressions on #WorldMilkDay and a total of 625 million impressions for the month of May on social media.
The Day started with dairy farmers raising their glass of milk at sunrise in New Zealand and ended with the sunset in Hawaï. Milk and all dairy products were celebrated by farmers, staff, families, chefs, nutritionists, doctors, academics and politicians raising their glasses to the benefits of milk in their lives.
The #WorldMilkDay social media campaign was shared worldwide. We saw photos and videos of people celebrating World Milk Day be shared on Facebook, Instagram, and Twitter. The excitement generated:
- 402 million impressions on #WorldMilkDay alone.
- 588 events around the world in 80 countries
- Including May, the global campaign has so far received over 625 million impressions on social media.
National campaigns took place in Nigeria with #MilkMatter, in France with #Levonsnotreverredelait, in the US, with #UndeniablyDairy and #JuneDairyMonth, in the EU with #MilkMoments.
Dining with Dairy in Rome
Emerging Ag coordinated the organization of a “Dining with Dairy” High Level event in Rome to celebrate World Milk Day. Attended 80 representatives from the UN Agencies, Member States Permanent Representations in Rome and dairy industry members, the event was co-hosted by the Global Dairy Platform, the Embassy of the Republic of India in Rome and the permanent representation of Switzerland in Rome.
Read the World Milk Day 2017 Report here!Follow World Milk Day The World Milk Day can be found on Twitter, Facebook and Instagram. Follow these platforms to participate in the World Milk Day 2018 on June 1st.
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