{"id":758,"date":"2019-07-11T14:51:00","date_gmt":"2019-07-11T14:51:00","guid":{"rendered":"https:\/\/emergingag.com\/?p=758"},"modified":"2019-07-11T14:51:00","modified_gmt":"2019-07-11T14:51:00","slug":"enjoy-dairy-rally-and-world-milk-day-2019-celebrations-and-key-metrics","status":"publish","type":"post","link":"https:\/\/emergingag.com\/fr\/enjoy-dairy-rally-and-world-milk-day-2019-celebrations-and-key-metrics\/","title":{"rendered":"Enjoy Dairy Rally and World Milk Day 2019 Celebrations and Key Metrics"},"content":{"rendered":"<p><span style=\"font-size: 12.16px;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-750\" src=\"https:\/\/emergingag.com\/wp-content\/uploads\/2019\/07\/b2ap3_large_Asset-14.png\" width=\"529\" height=\"263\" align=\"right\" data-style=\"clear\" srcset=\"https:\/\/emergingag.com\/wp-content\/uploads\/2019\/07\/b2ap3_large_Asset-14.png 1280w, https:\/\/emergingag.com\/wp-content\/uploads\/2019\/07\/b2ap3_large_Asset-14-300x149.png 300w, https:\/\/emergingag.com\/wp-content\/uploads\/2019\/07\/b2ap3_large_Asset-14-1024x510.png 1024w, https:\/\/emergingag.com\/wp-content\/uploads\/2019\/07\/b2ap3_large_Asset-14-768x382.png 768w\" sizes=\"auto, (max-width: 529px) 100vw, 529px\" \/>World Milk Day was established by the Food and Agriculture Organization of the United Nations in 2001 to recognize the importance of milk as a global food.\u00a0<\/span><\/p>\n<p><span style=\"font-size: 12.16px;\">The 2019 celebrations were a huge success with over\u00a0664 million social media impressions and 426 events in 68 countries. 107 countries featured World Milk Day activity through May 29 &#8211; June 1, 2019.\u00a0<\/span><\/p>\n<p><span style=\"font-size: 12.16px;\">To help create a positive stream of conversation in advance of the celebration, this year Global Dairy Platform coordinated the Enjoy Dairy Rally from May 29-31, culminating in World Milk Day on June 1. Through social and traditional\u00a0<\/span><span style=\"font-size: 12.16px;\">media as well as hundreds of events, the benefits of milk and dairy products were actively promoted, including how dairy supports the livelihoods of one billion people around the world.<\/span><\/p>\n<p><span style=\"font-size: 12.16px;\">Overall, impressions were down from 1.1 billion last year, which was expected due to World Milk Day being on a Saturday this year. However, by introducing the Enjoy Dairy Rally and extending the length of activity, that shortfall was reduced.\u00a0<\/span><span style=\"font-size: 12.16px;\">What\u2019s more, the Enjoy Dairy Rally made the effort look and feel more like a campaign, which may be something to consider for the future.\u00a0<\/span><\/p>\n<p><span style=\"font-size: 12.16px;\">Importantly, positive sentiment was up significantly from last year (60% vs. 43% in 2018), and negative posts decreased to 4% from 6% in 2018. The global dairy sector did a terrific job of keeping the conversation upbeat!<\/span><\/p>\n<p><span style=\"font-size: 12.16px;\">Below are some of the key metrics from the 2019 activities:<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 12.16px;\">664 million impressions2 for the global\u00a0<\/span><span style=\"font-size: 12.16px;\">campaign (including #EnjoyDairy plus 17\u00a0<\/span><span style=\"font-size: 12.16px;\">translations and local hashtags)<\/span><\/li>\n<li><span style=\"font-size: 12.16px;\">258 million impressions for the global\u00a0<\/span><span style=\"font-size: 12.16px;\">campaign prior to June 1<\/span><\/li>\n<li><span style=\"font-size: 12.16px;\">50,000+ posts using #WorldMilkDay<\/span><\/li>\n<li><span style=\"font-size: 12.16px;\">145 million impressions for #EnjoyDairy<\/span><\/li>\n<li><span style=\"font-size: 12.16px;\">60% positive, 36% neutral, 4% negative\u00a0<\/span><span style=\"font-size: 12.16px;\">sentiment for top 3 hashtags<\/span><\/li>\n<li><span style=\"font-size: 12.16px;\">525 media articles with 341 million\u00a0<\/span><span style=\"font-size: 12.16px;\">readership (75% positive sentiment)<\/span><\/li>\n<li><span style=\"font-size: 12.16px;\">426 events in 68 countries<\/span><\/li>\n<\/ul>\n<p>The full report is available for download from the\u00a0<a href=\"https:\/\/worldmilkday.org\/reports\">World Milk Day website.<\/a><\/p>\n<h3 style=\"text-align: center;\"><a href=\"https:\/\/worldmilkday.org\/reports\/169-world-milk-day-2019-final-report\/file\">Read the full report<\/a><\/h3>\n<div class=\"ebd-block\" data-type=\"thumbnails\">\n<div class=\"eb-thumbs\">\n<div class=\"eb-thumbs-col\">\n<div class=\"eb-thumb\">\n<div>\n<div class=\"eb-image style-clear\">\n<div class=\"eb-image-figure is-responsive\" style=\"width:100%;\">\n<p>\t\t\t\t<a class=\"eb-image-viewport eb-image-popup-button\"\n\t\t\thref=\"\/fr\/images\/easyblog_articles\/409\/D7_Dh16W4AUDa6j.jpg\/\"\n\t\t\ttitle=\"\"><\/p>\n<p>\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/emergingag.com\/wp-content\/uploads\/2019\/07\/b2ap3_thumbnail_D7_Dh16W4AUDa6j.jpg\" \t\t\t style=\"width:100%;\"\/><br \/>\n\t\t<\/a>\n\t<\/div><\/div>\n<\/div><\/div>\n<div class=\"eb-thumb\">\n<div>\n<div class=\"eb-image style-clear\">\n<div class=\"eb-image-figure is-responsive\" style=\"width:100%;\">\n<p>\t\t\t\t<a class=\"eb-image-viewport eb-image-popup-button\"\n\t\t\thref=\"\/fr\/images\/easyblog_articles\/409\/D7BgZFCUYAAs29w.jpg\/\"\n\t\t\ttitle=\"\"><\/p>\n<p>\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/emergingag.com\/wp-content\/uploads\/2019\/07\/b2ap3_thumbnail_D7BgZFCUYAAs29w.jpg\" \t\t\t style=\"width:100%;\"\/><br \/>\n\t\t<\/a>\n\t<\/div><\/div>\n<\/div><\/div><\/div>\n<div class=\"eb-thumbs-col\">\n<div class=\"eb-thumb\">\n<div>\n<div class=\"eb-image style-clear\">\n<div class=\"eb-image-figure is-responsive\" style=\"width:100%;\">\n<p>\t\t\t\t<a class=\"eb-image-viewport eb-image-popup-button\"\n\t\t\thref=\"\/fr\/images\/easyblog_articles\/409\/006aOIBfly1g3mo4xxh2dj312w0pxu0x.jpg\/\"\n\t\t\ttitle=\"\"><\/p>\n<p>\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/emergingag.com\/wp-content\/uploads\/2019\/07\/b2ap3_thumbnail_006aOIBfly1g3mo4xxh2dj312w0pxu0x.jpg\" \t\t\t style=\"width:100%;\"\/><br \/>\n\t\t<\/a>\n\t<\/div><\/div>\n<\/div><\/div>\n<div class=\"eb-thumb\">\n<div>\n<div class=\"eb-image style-clear\">\n<div class=\"eb-image-figure is-responsive\" style=\"width:100%;\">\n<p>\t\t\t\t<a class=\"eb-image-viewport eb-image-popup-button\"\n\t\t\thref=\"\/fr\/images\/easyblog_articles\/409\/61372850_10156110565590952_7592697835032674304_o.jpg\/\"\n\t\t\ttitle=\"\"><\/p>\n<p>\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/emergingag.com\/wp-content\/uploads\/2019\/07\/b2ap3_thumbnail_61372850_10156110565590952_7592697835032674304_o.jpg\" \t\t\t style=\"width:100%;\"\/><br \/>\n\t\t<\/a>\n\t<\/div><\/div>\n<\/div><\/div><\/div>\n<div class=\"eb-thumbs-col\">\n<div class=\"eb-thumb\">\n<div>\n<div class=\"eb-image style-clear\">\n<div class=\"eb-image-figure is-responsive\" style=\"width:100%;\">\n<p>\t\t\t\t<a class=\"eb-image-viewport eb-image-popup-button\"\n\t\t\thref=\"\/fr\/images\/easyblog_articles\/409\/D76Gkq7X4AIKVJH.jpg\/\"\n\t\t\ttitle=\"\"><\/p>\n<p>\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/emergingag.com\/wp-content\/uploads\/2019\/07\/b2ap3_thumbnail_D76Gkq7X4AIKVJH.jpg\" \t\t\t style=\"width:100%;\"\/><br \/>\n\t\t<\/a>\n\t<\/div><\/div>\n<\/div><\/div>\n<div class=\"eb-thumb\">\n<div>\n<div class=\"eb-image style-clear\">\n<div class=\"eb-image-figure is-responsive\" style=\"width:100%;\">\n<p>\t\t\t\t<a class=\"eb-image-viewport eb-image-popup-button\"\n\t\t\thref=\"\/fr\/images\/easyblog_articles\/409\/D7_VynZXkAAy5xI.jpg\/\"\n\t\t\ttitle=\"\"><\/p>\n<p>\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/emergingag.com\/wp-content\/uploads\/2019\/07\/b2ap3_thumbnail_D7_VynZXkAAy5xI.jpg\" \t\t\t style=\"width:100%;\"\/><br \/>\n\t\t<\/a>\n\t<\/div><\/div>\n<\/div><\/div><\/div>\n<div class=\"eb-thumbs-col\">\n<div class=\"eb-thumb\">\n<div>\n<div class=\"eb-image style-clear\">\n<div class=\"eb-image-figure is-responsive\" style=\"width:100%;\">\n<p>\t\t\t\t<a class=\"eb-image-viewport eb-image-popup-button\"\n\t\t\thref=\"\/fr\/images\/easyblog_articles\/409\/D76Gkq6XUAADZaR.jpg\/\"\n\t\t\ttitle=\"\"><\/p>\n<p>\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/emergingag.com\/wp-content\/uploads\/2019\/07\/b2ap3_thumbnail_D76Gkq6XUAADZaR.jpg\" \t\t\t style=\"width:100%;\"\/><br \/>\n\t\t<\/a>\n\t<\/div><\/div>\n<\/div><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>World Milk Day was established by the Food and Agriculture Organization of the United Nations in 2001 to recognize the importance of milk as a global food.\u00a0 The 2019 celebrations were a huge success with over\u00a0664 million social media impressions and 426 events in 68 countries. 107 countries featured World Milk Day activity through May&hellip;<\/p>","protected":false},"author":7,"featured_media":750,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"post_series":[],"class_list":["post-758","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Enjoy Dairy Rally and World Milk Day 2019 Celebrations and Key Metrics - Emerging Ag Inc<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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