{"id":718,"date":"2018-12-14T15:13:49","date_gmt":"2018-12-14T15:13:49","guid":{"rendered":"https:\/\/emergingag.com\/?p=718"},"modified":"2018-12-14T15:13:49","modified_gmt":"2018-12-14T15:13:49","slug":"avena-canada-campaigns-for-world-diabetes-day","status":"publish","type":"post","link":"https:\/\/emergingag.com\/fr\/avena-canada-campaigns-for-world-diabetes-day\/","title":{"rendered":"Avena Canada campaigns for World Diabetes Day"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-711\" src=\"https:\/\/emergingag.com\/wp-content\/uploads\/2018\/12\/b2ap3_large_WDD-FMD-graphic.jpg\" width=\"190\" height=\"286\" align=\"right\" data-style=\"clear\" srcset=\"https:\/\/emergingag.com\/wp-content\/uploads\/2018\/12\/b2ap3_large_WDD-FMD-graphic.jpg 352w, https:\/\/emergingag.com\/wp-content\/uploads\/2018\/12\/b2ap3_large_WDD-FMD-graphic-200x300.jpg 200w\" sizes=\"auto, (max-width: 190px) 100vw, 190px\" \/>World Diabetes Day is celebrated worldwide on November 14. There are more than 12 million people living with diabetes in Mexico and half of them ignore their condition. Emerging, on behalf of the Prairie Oat Growers Association (POGA), partnered for the third year with the Mexican Diabetes Federation to run a number of events the week prior to World Diabetes Day to raise awareness on the importance of early diagnosis and on the role of oats in managing diabetes. The messages shared on those days focused on the importance of maintaining a balanced diet and doing physical activity as key measures to prevent and reduce diabetes, on the health benefit of oats and on its affordability for Mexicans. Mexico imports 95% of its oats from Canada.<\/p>\n<p>The following events took place in Mexico City:<\/p>\n<h2>November 8: Cooking workshops at Colegio Superior de Gastronom\u00eda<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-712\" src=\"https:\/\/emergingag.com\/wp-content\/uploads\/2018\/12\/b2ap3_large_colegio-workshop.jpg\" width=\"283\" height=\"188\" align=\"left\" data-style=\"clear\" srcset=\"https:\/\/emergingag.com\/wp-content\/uploads\/2018\/12\/b2ap3_large_colegio-workshop.jpg 370w, https:\/\/emergingag.com\/wp-content\/uploads\/2018\/12\/b2ap3_large_colegio-workshop-300x200.jpg 300w\" sizes=\"auto, (max-width: 283px) 100vw, 283px\" \/>The Mexican Diabetes Federation in collaboration with POGA held two cooking workshops at the Superior College of Gastronomy (Colegio Superior de Gastronom\u00eda). Renowned chefs from the College of Gastronomy worked in the morning with 35 diabetes patients and in the afternoon with 35 health professionals showing the importance and benefits of eating a balanced and healthy diet and the options oats provide. A diverse menu of appetizing dishes made with oats was prepared using the new recipes featured in POGA\u2019s new recipe booklet \u201c<a href=\"https:\/\/avenacanada.com\/images\/pdf\/cookbook-avenacanadiense.pdf\">Cocina con Avena<\/a>\u201d (more information below). Chef Omar S\u00e1nchez Guzm\u00e1n, banquet chef at the School, used the booklet to demonstrate how creatively oats can be used in simple to sophisticated cooking. Several recipe creators, winners of the recipe contest, were also in attendance.<\/p>\n<p>In addition to the cooking training participants had the opportunity to hear presentations about the specific benefits that oats have for people living with diabetes. Five nutritionists of the Mexican Diabetes Federation coming from the states of Yucat\u00e1n, Guerrero, Jalisco, Nuevo Le\u00f3n y Guanajuato talked about how oats are an ally for people living with diabetes.\u00a0 The principle is a train-the-trainer approach and POGA is working with the Federation to engage people from different regions.\u00a0<\/p>\n<p>An article about the workshops will also be published in the magazine \u201cDiabetes Hoy\u201d in its January-February 2019 issue, along with the recipes from the event.\u00a0<\/p>\n<p><span style=\"font-size: 12.16px;\">A social media booklet was given to all workshop participants to be active on social media during the workshop with sample tweets promoting World Diabetes Day (#WDD2018) and oats (#avena).<\/span><\/p>\n<h2>November 9: Media Event<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-713\" src=\"https:\/\/emergingag.com\/wp-content\/uploads\/2018\/12\/b2ap3_large_WDD-media-event.jpg\" width=\"354\" height=\"236\" align=\"right\" data-style=\"clear\" srcset=\"https:\/\/emergingag.com\/wp-content\/uploads\/2018\/12\/b2ap3_large_WDD-media-event.jpg 548w, https:\/\/emergingag.com\/wp-content\/uploads\/2018\/12\/b2ap3_large_WDD-media-event-300x200.jpg 300w\" sizes=\"auto, (max-width: 354px) 100vw, 354px\" \/>On November 9, a media event entitled \u201cOats, the healthy choice for Mexican cuisine\u201d was hosted at the Superior College of Gastronomy with the attendance of 14 journalists. Five of the nine winners of the recipe contest attended and presented their recipes. A representative of the Canadian Embassy and of the Mexican Diabetes Federation also spoke. A Grupo Vida representative was also in attendance. In addition to the presentations, journalists also had a chance to taste a menu featuring the winning recipes of the recipe contest prepared by the kitchen of the Superior College of Gastronomy.<\/p>\n<p>The following articles were published following the media events:<\/p>\n<h5><a href=\"https:\/\/www.debate.com.mx\/salud\/alimentos-diabeticos-avena-dia-de-diabetes-20181114-0059.html\">&#8220;Avena, alimento ideal para personas diab\u00e9ticas&#8221;\u00a0<\/a><\/h5>\n<p><em>Juan Leyva, Devate.com.mx<\/em><\/p>\n<h5><a href=\"http:\/\/www.eluniversal.com.mx\/menu\/que-comer-si-tienes-diabetes-segun-tu-edad\">Que\u0301 comer si tienes diabates seg\u00fan tu edad&#8221;<\/a><\/h5>\n<p><em>Aline Nicolas, El Universal<\/em><\/p>\n<h5><a href=\"http:\/\/mujeresmas.mx\/2018\/11\/16\/dolce-alter-ego-avena-mas-alla-del-desayuno\/\">\u00abDOLCE \u00c1LTER EGO\u00bb: Avena, m\u00e1s all\u00e1 del desayuno<\/a><\/h5>\n<p><em>Gilda Melgar,\u00a0Mujer es M\u00e1s<\/em><\/p>\n<h5><a href=\"https:\/\/acquaaltaproduccionesdotcom.wordpress.com\/2018\/11\/12\/avena-un-ingrediente-saludable-por-definicion\/\">Saludable, Deliciosa, Simplemente Avena<\/a><\/h5>\n<p><em>Acqua Alta producciones<\/em><\/p>\n<h5><a href=\"http:\/\/www.restaurantesdemexico.com.mx\/4906\/Reportaje_Avena_Un_Ingrediente_Saludable_Por_Definicion_html\">Avena, un ingrediente saludable por definici\u00f3n<\/a><\/h5>\n<p><em>Restaurantes de Mexico<\/em><\/p>\n<p>And the Mexican Diabetes Federation also <a href=\"http:\/\/prensa.fmdiabetes.org\/avena-un-ingrediente-saludable-por-definicion\/\">posted information on their website<\/a>.<\/p>\n<h2><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-714\" src=\"https:\/\/emergingag.com\/wp-content\/uploads\/2018\/12\/b2ap3_large_FMD-fair.jpg\" width=\"311\" height=\"233\" align=\"right\" data-style=\"clear\" srcset=\"https:\/\/emergingag.com\/wp-content\/uploads\/2018\/12\/b2ap3_large_FMD-fair.jpg 484w, https:\/\/emergingag.com\/wp-content\/uploads\/2018\/12\/b2ap3_large_FMD-fair-300x225.jpg 300w\" sizes=\"auto, (max-width: 311px) 100vw, 311px\" \/>November 11: Diabetes Fair<\/h2>\n<p>On Sunday November 11, the Mexican Diabetes Federation organized its annual awareness fair at Plaza Tlaxcoaque and Avena Canada had a booth featuring the recipe booklet, flyers and banners.<\/p>\n<p>The booth was visited by 900 people. All the material was used up. In general people appreciated the recipe booklet as many commented that they like oats but do not know how to prepare it.\u00a0<\/p>\n<h2>November 14: World Diabetes Day<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-715\" style=\"float: right;\" src=\"https:\/\/emergingag.com\/wp-content\/uploads\/2018\/12\/b2ap3_small_avena-fb.jpg\" width=\"137\" height=\"204\" align=\"left\" data-style=\"clear\" srcset=\"https:\/\/emergingag.com\/wp-content\/uploads\/2018\/12\/b2ap3_small_avena-fb.jpg 215w, https:\/\/emergingag.com\/wp-content\/uploads\/2018\/12\/b2ap3_small_avena-fb-202x300.jpg 202w\" sizes=\"auto, (max-width: 137px) 100vw, 137px\" \/>A series of posts were published on the <a href=\"https:\/\/www.facebook.com\/Avena.Canadiense\/\">Avena Canada Facebook Fan Page <\/a>in the lead up to November 14 and on the day promoting the theme of this year\u2019s World Diabetes Day: \u201cDiabetes concerns every family\/La diabete concierne a cada familia\u201d. Visuals from the International Diabetes Federation and the Mexican Diabetes Federation were posted along with the promotion of recipes. Several Facebook photo albums were also created with pictures from the November 8, 9 and 11 events. In total, Facebook posts from Avena Canadiense had a reach of 418,553 and resulted in 31,886 engagements. The two top-performing posts reached 247,424 and 127,195 people, respectively.\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-716\" src=\"https:\/\/emergingag.com\/wp-content\/uploads\/2018\/12\/b2ap3_icon_avena-fb2.jpg\" width=\"128\" height=\"86\" align=\"right\" data-style=\"clear\" \/><\/p>\n<h2>Recipe booklet<\/h2>\n<p><a href=\"https:\/\/avenacanada.com\/images\/pdf\/cookbook-avenacanadiense.pdf\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-717\" src=\"https:\/\/emergingag.com\/wp-content\/uploads\/2018\/12\/b2ap3_large_cochinar.jpg\" width=\"283\" height=\"394\" align=\"left\" data-style=\"clear\" srcset=\"https:\/\/emergingag.com\/wp-content\/uploads\/2018\/12\/b2ap3_large_cochinar.jpg 283w, https:\/\/emergingag.com\/wp-content\/uploads\/2018\/12\/b2ap3_large_cochinar-215x300.jpg 215w\" sizes=\"auto, (max-width: 283px) 100vw, 283px\" \/><\/a>A <a href=\"https:\/\/avenacanada.com\/images\/pdf\/cookbook-avenacanadiense.pdf\">24-page recipe booklet<\/a> in Spanish was developed using the 9 winning recipes from the recipe contest. In addition, the booklet contains Avena Canada promotions and a feature by the Mexican Diabetes Federation. Entitled \u201cCooking with Oats\/Cocina con Avena\u201d, the booklet was distributed during the November mission.<\/p>\n<h2>Glyphosate factsheet<\/h2>\n<p>Following a series of prominent media articles that came out in the USA on the presence of glyphosate in children cereals (initially based on a publication by consumer groups), POGA decided to develop a series of messages regarding the presence of glyphosate residues in oats. The <a href=\"https:\/\/avenacanada.com\/beneficios-para-tu-salud\/glifosato-y-la-avena\">factsheet <\/a>was developed in English and Spanish.<\/p>\n<p>\u00a0<\/p>","protected":false},"excerpt":{"rendered":"<p>World Diabetes Day is celebrated worldwide on November 14. There are more than 12 million people living with diabetes in Mexico and half of them ignore their condition. Emerging, on behalf of the Prairie Oat Growers Association (POGA), partnered for the third year with the Mexican Diabetes Federation to run a number of events the&hellip;<\/p>","protected":false},"author":25,"featured_media":711,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"post_series":[],"class_list":["post-718","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Avena Canada campaigns for World Diabetes Day - Emerging Ag Inc<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/emergingag.com\/fr\/avena-canada-campaigns-for-world-diabetes-day\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Avena Canada campaigns for World Diabetes Day - Emerging Ag Inc\" \/>\n<meta property=\"og:description\" content=\"World Diabetes Day is celebrated worldwide on November 14. There are more than 12 million people living with diabetes in Mexico and half of them ignore their condition. Emerging, on behalf of the Prairie Oat Growers Association (POGA), partnered for the third year with the Mexican Diabetes Federation to run a number of events the&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/emergingag.com\/fr\/avena-canada-campaigns-for-world-diabetes-day\/\" \/>\n<meta property=\"og:site_name\" content=\"Emerging Ag Inc\" \/>\n<meta property=\"article:published_time\" content=\"2018-12-14T15:13:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/emergingag.com\/wp-content\/uploads\/2018\/12\/b2ap3_large_WDD-FMD-graphic.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"352\" \/>\n\t<meta property=\"og:image:height\" content=\"529\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Fabio Niespolo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Robynne_A\" \/>\n<meta name=\"twitter:site\" content=\"@Robynne_A\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fabio Niespolo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/emergingag.com\\\/avena-canada-campaigns-for-world-diabetes-day\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/emergingag.com\\\/avena-canada-campaigns-for-world-diabetes-day\\\/\"},\"author\":{\"name\":\"Fabio Niespolo\",\"@id\":\"https:\\\/\\\/emergingag.com\\\/#\\\/schema\\\/person\\\/e83132b60818abc44f1a00f9e4c55f9c\"},\"headline\":\"Avena Canada campaigns for World Diabetes Day\",\"datePublished\":\"2018-12-14T15:13:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/emergingag.com\\\/avena-canada-campaigns-for-world-diabetes-day\\\/\"},\"wordCount\":853,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/emergingag.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/emergingag.com\\\/avena-canada-campaigns-for-world-diabetes-day\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/emergingag.com\\\/wp-content\\\/uploads\\\/2018\\\/12\\\/b2ap3_large_WDD-FMD-graphic.jpg\",\"articleSection\":[\"Uncategorized\"],\"inLanguage\":\"fr-CA\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/emergingag.com\\\/avena-canada-campaigns-for-world-diabetes-day\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/emergingag.com\\\/avena-canada-campaigns-for-world-diabetes-day\\\/\",\"url\":\"https:\\\/\\\/emergingag.com\\\/avena-canada-campaigns-for-world-diabetes-day\\\/\",\"name\":\"Avena Canada campaigns for World Diabetes Day - 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At Emerging, Fabio works on coalition building and manages working groups and committees. He also supports policy development and keeps track of policy and science issues. Prior to joining Emerging Ag, Fabio worked in communication, government affairs and stakeholder dialogue for agri-food multinationals and farmer organizations in the European context. An Italian national, Fabio is fluent in Italian, French, English and Spanish. He holds a PhD in Political Science from the Sant\u2019Anna School for Advanced Studies of Pisa. Fabio has lived in Europe and Latin America. 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At Emerging, Fabio works on coalition building and manages working groups and committees. He also supports policy development and keeps track of policy and science issues. Prior to joining Emerging Ag, Fabio worked in communication, government affairs and stakeholder dialogue for agri-food multinationals and farmer organizations in the European context. An Italian national, Fabio is fluent in Italian, French, English and Spanish. He holds a PhD in Political Science from the Sant\u2019Anna School for Advanced Studies of Pisa. Fabio has lived in Europe and Latin America. 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