{"id":3963,"date":"2024-07-24T16:28:23","date_gmt":"2024-07-24T16:28:23","guid":{"rendered":"https:\/\/emergingag.com\/?p=3963"},"modified":"2024-07-24T16:28:24","modified_gmt":"2024-07-24T16:28:24","slug":"world-milk-day-2024-report-celebrating-dairys-vital-role-in-nutrition-and-sustainability","status":"publish","type":"post","link":"https:\/\/emergingag.com\/fr\/world-milk-day-2024-report-celebrating-dairys-vital-role-in-nutrition-and-sustainability\/","title":{"rendered":"World Milk Day 2024 Report – Celebrating Dairy’s Vital Role in Nutrition and Sustainability"},"content":{"rendered":"

This year, on June 1, we celebrated the vital role that dairy plays in delivering quality nutrition and promoting sustainability. Established by the Food and Agriculture Organization of the United Nations (FAO<\/a>) in 2001, World Milk Day acknowledges the dairy sector\u2019s profound impact on society, the economy, and the environment. The theme for World Milk Day 2024<\/a> was focused on celebrating dairy’s contribution to quality nutrition<\/a> and its role in nourishing the world.<\/p>\n\n\n\n

The 2024 campaign was a success and came with interesting learnings on where online community engagement is heading. This year, with the campaign landing on a weekend, we achieved over 924.4 million impressions<\/strong> compared to 1.3 billion in 2023. The slight decrease in impressions is still an improvement from a similar decline observed in 2019 when the campaign also fell on a weekend\u2014664 million impressions in 2019 versus 1.1 billion in 2018. In addition to the campaign falling on a weekend, the decline in impression numbers can also be attributed to a general decrease in Twitter activity since it transitioned to X (for example, active daily users on the mobile app decreased by 15% from February 2023 to February 2024). <\/p>\n\n\n\n

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