{"id":329,"date":"2013-09-17T14:02:25","date_gmt":"2013-09-17T14:02:25","guid":{"rendered":"https:\/\/emergingag.com\/?p=329"},"modified":"2013-09-17T14:02:25","modified_gmt":"2013-09-17T14:02:25","slug":"how-are-ag-marketers-different-than-those-in-other-industries","status":"publish","type":"post","link":"https:\/\/emergingag.com\/fr\/how-are-ag-marketers-different-than-those-in-other-industries\/","title":{"rendered":"How are Ag Marketers Different than Those in Other Industries?"},"content":{"rendered":"

Millennium Research Inc.<\/a> sent out some interesting facts on agricultural marketing:<\/p>\n

They are focused on customer retention<\/strong><\/p>\n

The majority of agriculture organizations\u2019 sales revenue (80%) comes from existing customers, which is the highest among all of the industries surveyed. Not surprisingly, one of their primary goals for content marketing is customer retention.<\/p>\n

They rely heavily on print-based media<\/strong><\/p>\n

More than any other industry, agricultural marketers rely on print media. They are the largest users of both print magazines (69%) and print newsletters (56%). Perhaps not surprisingly, they also widely use in-person events (68%); the only other industry that has a higher level of adoption for in-person events is healthcare.<\/p>\n

They have not widely adopted social media<\/strong><\/p>\n

Agricultural marketers use social media the least of any group (60% versus 79% on average). Related to this, they also have the lowest adoption rate for blogs (29%).<\/p>","protected":false},"excerpt":{"rendered":"

Millennium Research Inc. sent out some interesting facts on agricultural marketing: They are focused on customer retention The majority of agriculture organizations\u2019 sales revenue (80%) comes from existing customers, which is the highest among all of the industries surveyed. Not surprisingly, one of their primary goals for content marketing is customer retention. They rely heavily…<\/p>","protected":false},"author":18,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"post_series":[],"class_list":["post-329","post","type-post","status-publish","format-standard","hentry","category-uncategorized","entry","no-media"],"yoast_head":"\nHow are Ag Marketers Different than Those in Other Industries? - Emerging Ag Inc<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/emergingag.com\/fr\/how-are-ag-marketers-different-than-those-in-other-industries\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How are Ag Marketers Different than Those in Other Industries? - Emerging Ag Inc\" \/>\n<meta property=\"og:description\" content=\"Millennium Research Inc. sent out some interesting facts on agricultural marketing: They are focused on customer retention The majority of agriculture organizations\u2019 sales revenue (80%) comes from existing customers, which is the highest among all of the industries surveyed. Not surprisingly, one of their primary goals for content marketing is customer retention. 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