{"id":1041,"date":"2021-02-25T23:17:28","date_gmt":"2021-02-25T23:17:28","guid":{"rendered":"https:\/\/emergingag.com\/?p=1041"},"modified":"2021-02-25T23:17:28","modified_gmt":"2021-02-25T23:17:28","slug":"draw-the-line-against-malaria-engaging-youth-to-end-malaria","status":"publish","type":"post","link":"https:\/\/emergingag.com\/fr\/draw-the-line-against-malaria-engaging-youth-to-end-malaria\/","title":{"rendered":"Draw the Line Against Malaria: Engaging Youth to End Malaria"},"content":{"rendered":"

In an ongoing effort to step-up the fight against malaria, pan-African movement Zero Malaria Starts With Me<\/a> recently unveiled a new campaign: Draw The Line Against Malaria<\/a>. The campaign, whose official launch took place on February 24th, is focused on engaging youth, calling on young people across Africa and all over the world to unite to fight malaria. By driving more action, more innovation, more funding and more leadership the movement aims to mobilise communities to fight this deadly disease and achieve #ZeroMalaria within a generation.\u00a0<\/p>\n

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Developed by a coalition of agencies under the UN RBM Partnership to End Malaria<\/a>, the campaign was first announced at this year\u2019s African Union Summit<\/a>.\u00a0 During the launch event, Dr.\u00a0 Abdourahmane Diallo, CEO of the RBM Partnership, reminded the audience that although great progress has been made in the fight against malaria throughout the last two decades, much more is left to do. This preventable disease still kills over 400.000 people each year, the majority of which are children under 5.\u00a0 On top of this, the COVID-19 pandemic has added further strain on the delivery of anti-malaria programmes, with healthcare systems and supplies being disrupted.<\/p>\n

Dr Diallo emphasised the importance of empowering younger generations to lead the fight against malaria:<\/p>\n

\u00a0\u201cMalaria steals too many futures, it does too much to hold back the potential of our young people. [\u2026] We need to empower the next generation of young champions. They will be the generation that rids the world of this tension [\u2026] and achieves a malaria-free future for all.\u201d\u00a0<\/p>\n

The Draw The Line Against Malaria campaign will showcase the best of Africa\u2019s creative talent through a selection of ambassadors, including, amongst others, award-winning actress Omotola J. Ekeinde, long-distance runner and world-record-holder Eliud Kipchoge and creative visionary Sherrie Silver, the choreographer behind Childish Gambino\u2019s This is America\u2019s video and other powerful productions.\u00a0\u00a0\u00a0<\/p>\n