{"id":1913,"date":"2022-09-21T13:19:40","date_gmt":"2022-09-21T13:19:40","guid":{"rendered":"https:\/\/emergingag.com\/?page_id=1913"},"modified":"2024-01-24T19:12:01","modified_gmt":"2024-01-24T19:12:01","slug":"sawbo","status":"publish","type":"page","link":"https:\/\/emergingag.com\/fr\/sawbo\/","title":{"rendered":"Scientific Animations Without Borders (SAWBO)"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div class=\"vc_row wpb_row vc_row-fluid vc_custom_1662137889084 wpex-relative wpex-vc_row-has-fill wpex-vc-reset-negative-margin\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid wpb_animate_when_almost_visible wpb_fadeIn fadeIn vc_custom_1663762039647 wpex-vc-full-width-row wpex-vc-full-width-row--centered wpex-relative\"><div class=\"wpb_column vc_column_container vc_col-sm-8 vc_col-lg-4\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_ wpb_content_element\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img width=\"1200\" height=\"630\" src=\"https:\/\/emergingag.com\/wp-content\/uploads\/2021\/03\/b2ap3_large_SAWBO_logo.png\" class=\"vc_single_image-img attachment-full\" alt=\"\" title=\"b2ap3_large_SAWBO_logo\" srcset=\"https:\/\/emergingag.com\/wp-content\/uploads\/2021\/03\/b2ap3_large_SAWBO_logo.png 1200w, https:\/\/emergingag.com\/wp-content\/uploads\/2021\/03\/b2ap3_large_SAWBO_logo-300x158.png 300w, https:\/\/emergingag.com\/wp-content\/uploads\/2021\/03\/b2ap3_large_SAWBO_logo-1024x538.png 1024w, https:\/\/emergingag.com\/wp-content\/uploads\/2021\/03\/b2ap3_large_SAWBO_logo-768x403.png 768w, https:\/\/emergingag.com\/wp-content\/uploads\/2021\/03\/b2ap3_large_SAWBO_logo-150x80.png 150w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/figure>\n\t<\/div>\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-12 vc_col-lg-offset-0 vc_col-lg-8 vc_col-xs-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><style>.vcex-heading.vcex_6a5fd976077e0{color:var(--wpex-accent);font-size:32px;font-family:'Playfair Display';font-weight:700;}<\/style><h1 class=\"vcex-heading vcex-heading-plain vcex-module wpex-heading wpex-text-2xl wpex-text-left vc_custom_1663767320408 vcex_6a5fd976077e0\"><span class=\"vcex-heading-inner wpex-inline-block\">Scientific Animations Without Borders (SAWBO)<\/span><\/h1>\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><a href=\"https:\/\/sawbo-animations.org\/home\/\">SAWBO\u00a0<\/a>is a science-based civic education program based out of Purdue University and Michigan State University. \u00a0SAWBO works to create accessible videos in a diverse set of languages from around the world. Our work is to help guide them in best practices and strategies to promote these videos to the necessary audiences.<\/p>\n<p>In 2020, Emerging developed a social media strategy to promote videos created by the\u00a0<a href=\"https:\/\/sawbo-animations.org\/home\/\">Scientific Animations Without Borders<\/a>\u00a0(SAWBO) that focused on methods to protect yourself against COVID-19. With the\u00a0<a href=\"https:\/\/sawbo-animations.org\/859\">COVID-19 video<\/a>\u00a0being the first of our promotions, we were able to reach over 10.4 million viewers and acquired over 15.8 million impressions in just one month on Facebook. This resulted in a huge increase in video views, helping to get their important messaging to those who needed it most.<\/p>\n<p>In continuation with our work with\u00a0<a href=\"https:\/\/sawbo-animations.org\/home\/\">SAWBO\u00a0<\/a>to promote their educational videos, we developed a broader communications plan to increase their project\u2019s reach online, as well as an acceleration plan to promote a video animation on\u00a0<a href=\"https:\/\/sawbo-animations.org\/489\">Jerrycan bean storage<\/a>. This animation explains how to avoid insect damage when storing beans after harvest using the jerrycan method and is a great resource for farmers in rural communities. The acceleration plan aimed to promote the video in Ghana, Nigeria, Kenya, and Bangladesh. Focusing on Facebook promotion for this video as well, the total reach of the project exceeded 10 million.<\/p>\n<p>The success of all campaigns has resulted in further promotional collaborations, accelerating the reach of additional educational videos to audiences in Niger and Rwanda through 2023. Emerging is pleased to continue working with the SAWBO team to assist in the promotion of videos and programs using diverse advertising strategies.<\/p>\n<p>For information on their program, visit the <a href=\"https:\/\/sawbo-animations.org\/\">full video library<\/a> or follow\u00a0<a href=\"https:\/\/www.facebook.com\/SAWBOsm\/\">SAWBO on Facebook<\/a>.<\/p>\n<p>&nbsp;<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Scientific Animations Without Borders (SAWBO) SAWBO\u00a0is a science-based civic education program based out of Purdue University and Michigan State University. \u00a0SAWBO works to create accessible videos in a diverse set of languages from around the world. Our work is to help guide them in best practices and strategies to promote these videos to the necessary&hellip;","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1913","page","type-page","status-publish","hentry","entry","no-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Scientific Animations Without Borders (SAWBO) - Emerging Ag Inc<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/emergingag.com\/fr\/sawbo\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Scientific Animations Without Borders (SAWBO) - Emerging Ag Inc\" \/>\n<meta property=\"og:url\" content=\"https:\/\/emergingag.com\/fr\/sawbo\/\" \/>\n<meta property=\"og:site_name\" content=\"Emerging Ag Inc\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-24T19:12:01+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@Robynne_A\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/emergingag.com\\\/sawbo\\\/\",\"url\":\"https:\\\/\\\/emergingag.com\\\/sawbo\\\/\",\"name\":\"Scientific Animations Without Borders (SAWBO) - 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