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Feed the Truth

Depending on where you were born, when you think about famous Mexican figures different names might come to mind: El Chapulin Colorado, El Santo, Benito Juárez, Emiliano Zapata or Frida Kahlo. You might know some of them, but you may not have heard of Daniel Lubetzky. The son of a Holocaust survivor, Daniel is a Mexican-American entrepreneur, author,activist, founder and CEO of KIND Healthy Snacks (KIND). 

On February 15th, Daniel Lubetzky announced the launch of Feed the Truth. Established as an independent organisation, Feed the Truth will seek to improve public health by revealing and counteracting the food industry’s undue influence in shaping nutrition policy and ability to disseminate biased science, in addition to other activities that are detrimental to public health. “We’re eager for Feed the Truth to step in and hold all of us in the food community accountable for what we say and claim,” said Lubetzky.

To ensure Feed the Truth’s independence from KIND, Lubetzky will remove himself entirely from all activities and governance of the new organisation. Feed the Truth’s independent Board of Directors, once established, will seek to ensure consumers have access to unbiased nutrition information.

It may not be surprising that talent runs in his family, he is the cousin of the 3 timeOscar-winner Emmanuel Lubezki, who was the first person to win in three consecutive years in the category of Best Cinematography. But that is another story.

Eager to learn more and get involved? Visit FeedtheTruth.org or read the full press release here.  

P.S. If you want to learn more about his cousin, I recommend watching the Birdman, directed by Alejandro González Iñárritu. Although, my favourite movie by Emmanuel Lubezki  was “A Little Princess”, which has a special link with food, truth and love.

 

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