Brazil: Lentils for Prosperity in 2015
Emerging’s Stakeholder Relations Director, Katy Lee, joined a Brazilian family in the southern state of Santa Catarina to see the New Year in with a bowl of lentils, which tradition dictates should be eaten on the first of January to guarantee wealth and prosperity over the coming twelve months.
Brazil, being the world’s biggest consumer of beans, is a strong supporter of research and development into pulse crops. In 2015, Brazilian pulse producer organisations will contribute as one of the 30 national promotion committees preparing for the International Year of Pulses 2016 with the Global Pulse Confederation. For them, the Year will be an opportunity to promote the unique value of pulses in terms of nutrition, soil health, natural resource use and of course... prosperity!