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In a world where Google and Wikipedia have put a global library at everyone's finger tips, we live in a knowledge rich world. Still for all the ability to look up facts and access information, there is still an inability to cut through the clutter and pick a way forward. Sunny Verghese, the Managing Director and CEO of Olam International calls it the "insight deficit". He named it the context of the challenges that lie before food security and the need for better more transparent markets.