With a passion for creativity, marketing and communications, Stefanie contributes to Emerging’s online communications and brand management, develops graphic visuals, and provides communications support to Emerging and its valued clients. Stefanie has grown up in a family with a long history in agriculture. Her family roots and exposure to...

With a passion for creativity, marketing and communications, Stefanie contributes to Emerging’s online communications and brand management, develops graphic visuals, and provides communications support to Emerging and its valued clients. Stefanie has grown up in a family with a long history in agriculture. Her family roots and exposure to farming and agri-business has nurtured a natural love for the industry and the wonderful people who work in it. Prior to joining Emerging, she has gained career experience working with Parks Canada in a Promotions and New Media role and developed skills including videography, advertising, marketing, social media and graphic design. Stefanie is a Canadian national and speaks both French and English. She graduated from Ryerson University in Toronto, Ontario, with a Bachelors Degree of Design. Stefanie attended the Copenhagen School of Design and Technology where she specialized in Sustainable Communications which included sustainable design, communications and marketing. Stefanie has spent time living in both Denmark and Rome, and is currently based in Winnipeg, Manitoba, Canada.


Celebrate Global Pulse Day – January 18, 2017

On January 18, 2017, the world will celebrate pulses…again! Formerly known as Pulse Feast, Global Pulse Day will be celebrated every year to promote the nutritional and environmental benefits of pulses. 

Celebrate with us by joining our Thunderclap to promote the benefits of pulses for people and the planet on Facebook, Twitter, or Tumblr. Sign up here: https://www.thunderclap.it/projects/50361-global-pulse-day?locale=en 

Eat pulses that day and tell the world about it! You can register your lunch, dinner, party with pulses with us so they are part of the celebrations on January 18! Events will take place globally and be shared through social media. Learn more, and register your event here: http://pulses.org/global-pulse-day  

Last year we saw over 140 events world-wide celebrating pulses. In 36 countries, events ranged from a university meal in Chennai joined with a lecture on pulses, and children in Malawi were fed protein supplements made with pulses. A skating party with a Dutch Olympic medal winner in Amsterdam, as well as a roundtable discussion with IFPRI in New Delhi at the National Academy of Agricultural Sciences (NAAS). As they were chiming in the International Year at the Gate Restaurant in London, those across the Atlantic geared up for new dishes in Brazil, Three Kings celebrations in Mexico City, lunch for one hundred in Pullman, and an event in Toronto that had pulses trending on twitter.

We are so excited about this year’s social media event, that we have developed a series of downloadable resources for your use. These include:

  • Multiple Twitter promotional photos
  • Advertisements
  • Blog template
  • Flyers translated in English, Arabic, Spanish, French, Turkish, and Portuguese
  • Social Media Plan

Download these items here

For more updates on #GlobalPulseDay, and for inspiration on different pulse dishes to serve at your event, follow us on Twitter, Facebook, Instagram, and Pinterest.

Show the world that we #LovePulses on January 18! 

Happy Global Pulse Day


CFS43: PSM Side-events work to achieve World Food Security, and the SDGs

The 43rd plenary session of the UN Committee of World Food Security took place October 17 to 21, 2016 to discuss the issues and solutions on global food security and nutrition. This year’s session saw 56 side-events. The Private Sector Mechanism hosted 4 and a book launch, all discussing various issues and topics to advance the private sector’s engagement in reducing food insecurity, and achieving the sustainable development goals. These side-events included: 

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IFT16: Winners get the opportunity to share their pulse innovations at the largest food technology event of the year!

I was given the opportunity to attend the International Food Technology conference in Chicago, IL, USA last week. The events drew a crowd of 23,000 food scientists, technologists, agriculturalists and foodies.

I was there to support Pulse Canada, the American Pulse Association, USA Dry Pea and Lentil Council, and the Global Pulse Confederation put on the LovePulses Product Showcase. Winners from the National Competitions, and winners from the Virtual Competition presented their products to a crowd of over 100. Offering samples and cooking demonstrations, the winning teams captivated the audience for their hour long session at the Cooking Up Science booth. It was so great to see these students taking advantage of the opportunity to present their hard work to relevant industry members.

The teams who presented their products include:

  • Charlotte Reynolds, for her Blooming Food Lupin Crisps from the UK
  • Phindile Jane Tsela, for her Bean Jam from Swaziland
  • Tushar Kaushik, Shardul Dabir, Yash Naresh Gajwani, NIFTEM, for their FMP Chips (Flax, Millets and Pulse Chips) from India
  • Chandre Van De Merwe, Austen Neil, Nicolle Mah for their BiotaGelata from Canada
  • Steven Ross, Yuda Ou, Audrey Boeken, for their Southwestern Vegan Black Eyed Pea and Chickpea Enchilada with Salsa Verde and Rocky Mountain Succotash from the USA
  • Hannah Dressen, Shakira Abu Samah, Payton Irlbeck, Joe Quinlan, for their Southwest Street Tacos, from the USA
  • Charlize Snyman and Naomi Cutler for their Coconut Chickpea Cookie from Australia

Learn more about the teams, watch their YouTube videos, and read their blogs here.

All of the student’s samples were eaten and mentioned many times while exploring the convention afterwards. In addition to the presentation, the students were given the opportunity to connect with media outlets to share their stories with the world. So far, the live articles can be found on the Huffington Post here:

More teams are in contact with their local media outlets, with pieces going live both online and through radio outlets! Follow @LovePulses for additional event coverage.

The whole presentation was filmed, and will be made available on the IFT website soon.

Read the press release on iyp2016.org.

Pulse Feast: An Online Campaign Worth Following

Picture-collageThis past month has been one of the most fascinating months on the job for me. I was able to be a part of a global campaign which gathered lots of recognition on the web. Pulse Feast was an event that consumed our time for close to a year, planning and organizing, and it finally took place on January 6, 2016. I spent close to 48 hours with other emerging team members, chained to our computers, ensuring the event goes on without a hitch… and wow was it ever exciting.

Normally, a 48 hour work day with 3 hour sleep breaks here and there is something not enjoyable, and something I waved goodbye to in University. However, the 48 hours were filled with major highs, having images sent to us from around the world with people celebrating and embracing the International Year of Pulses.

We had planned ahead, outlining the many events that were sent our way so we would be prepared and ready once the thousands of images were flooding in our direction. But, as most global social media campaigns, there were many surprises. These included consumers seeing the hashtag #PulseFeast and holding their own private celebrations. These “surprise” events took place in Africa, South Africa, Asia, North America, and South America. We were also fortunate to have images sent our way of children being fed pulse nutrients in Malaysia. The notion of #PulseFeast being a celebration to raise awareness of the benefits of pulses and how delicious and versatile they are, was achieved.  We were trending globally on Twitter, with our hashtags showing up on the “trending now” column for hours at a time in Canada and Australia.

This is only the beginning for the celebration of pulses. We encourage everyone to continue celebrating the International Year of Pulses. By using the hashtag #LovePulses, your images, tweets, and videos will be shared on our social media hub. Join the conversation, share your pulse experiences, let’s celebrate!

Read the report:

Emerging ag is in Rome for CFS42

Myself and the rest of the Emerging team is in Rome preparing for CFS42, which takes place next week at the FAO. With over 120 Private Sector representatives registered, the week will be filled with presentations and a series of interesting Side Events all focusing on food security.

This is my first time in Rome, so as one could imagine – I’m very excited to be here. It’s only a bonus that I get to attend such a substantial meeting on World Food Security in the heart of one of the most beautiful cities in the world.

The International Agri-food Network (IAFN) will be live-tweeting the event! Be sure to follow @AgriFoodNet and @UN_CFS on Twitter, and use the hashtags #B4FoodSecurity and #CFS42 to join the conversation. A list of active Twitter accounts for the delegates involved can be found here.

Follow along, and enjoy the excitement!

Amazing Ag Adventure at Kelburn Farm

Brian D Campbell Food and Farm Discovery Centre

On Wednesday, September 16th, I was given the opportunity to go to Ag in the Classroom (AITC-M) “Amazing Ag Adventure” tour at Kelburn Farms in Manitoba. Let me begin by saying that it was an amazing experience. I’m always so thankful to be working in this industry after attending its many events. The people who work with Ag in the Classroom are upbeat, engaged, funny and so inspiring. The goal of the evening was to show how the program runs for children, in order to help them learn farming practices and how their food is grown.

The evening started at 5:00 pm, when myself and many other industry members met at Kelburn Farms located in the Red River Valley of Manitoba. We were then driven to Glenlea farm to explore the Brian D. Campbell Farm & Food Discovery Centre. Here, leaders explain the happenings behind breeding, birthing and feeding pigs; how biosecurity works and why it’s important; what are the many different nutrients which are good for the plants and crops; and finally, what foods are most grown in Manitoba, and why they are good for our health. These are lessons which benefit children by teaching them why farming and farmers are important.

A volunteer farmer and his chickens

The Glenlea Research farm has barns which contain mini chicken coups, dairy cows, cattle and pigs. Having real-life farmers volunteer to bring their animals to help describe their farm processes is such a valuable experience for young students. This way they’re able to see the animals up close, see how they are cared for, and learn how they are used in our food. We are told by many volunteers that a large number of the students who come through the farm have never stepped foot in a barn before, or have never seen a live cow. Bringing their food to life helps them learn to be grateful to our farmers, as well as inspires them to join the industry.

“We are so proud of this AITC-M flag ship event! What a way to learn about agriculture; Hands on, curriculum linked and interactive surrounded by authentic farm settings. This is Ag education at its very best!” says Johanne Ross, Executive Director of AITC-M. And proud she should be – Ag in the Classroom has gained much appreciation over the years with their many volunteers, programs and events. It’s a nation-wide program, with AITC organizations in each province.
If you are a teacher, or if you know a teacher, I encourage you to check out the many programs featured on their website. AITC-M is a non-profit organization supported by sponsors and members who share the same dream of inspiring young students with agriculture. Children are the future of farming, which is why ag-education is so important!

The Cross-Canada Ag Adventure: Driving from Calgary to Winnipeg with a member of POGA

Qu'Apelle ValleyA month ago, I was fortunate to drive from the Canadian Special Crops Association (CSCA) conference in Calgary all the way back to Winnipeg with oat farmer and member of the Prairie Oats Growers Association (POGA), Bob Anderson. This was an exciting venture for me as I haven’t driven across Canada in many years, and I was able to do it with a proficient farmer and agricultural leader ready to answer all of my mundane questions about fields, weeds, and farm history. Newly in the agricultural industry, I’m keen to learn about the many different aspects which go into farming. This was my chance to learn the gritty details.

Bob Anderson, Robynne’s father, is a long-time oat grower from Dugald, Manitoba, and the President of the Manitoba Oats Growers Association (MOGA). He was recently interviewed by the Western Producer regarding the formative years of POGA, which were “un-rich at the beginning”, but the organization has now grown to be prairie wide and is known for their effectiveness in discussing industry issues.  Their national presence has been a great asset resulting in a credible voice to lobby government, build relationships within the industry, and attain research money.

POGA is important because it provides a valuable voice to farmers throughout the country and it engages with all sectors of the industry.  Compromise is an important aspect of this organization, as each member does their part for the betterment of the whole industry. Farmers and industry both have to be in agreement with each other in order for it work. It’s a family working through the kinks as they are presented, which is why it’s important to listen to the voices of each member big or small.

With that, picture me – a young woman fresh in the industry – driving along the TransCanada highway with an experienced farmer, asking questions as simple as, “What is this crop?” and “What do you mean milkweed isn’t a dairy product?” It was my small questioning voice being answered by Bob’s big knowledgeable voice.

By the time we reached Regina, I felt like I had studied through 4 years of an Ag degree at the University of Manitoba.  The trip was incredible, a two day drive with a layover in Swift Current. I learnt about leafy spurge, how to identify crops, the process of seeding to harvesting, as well as fun trivia about the damaging effects of salinity in farmers’ fields. We had driven along the highway, and taken detours through the Qu’Appelle Valley. Bob taught me about the agricultural history of the Valley, and I explained the story behind naming a place the French term “Who calls”.

The diversity in agricultural land between provinces is incredible. It was still early in the season, so I was able to witness crops in the beginning of their growth cycle. This not only made it more difficult to differentiate them for me, but it also made it a fun and factual highway trivia game. Now, sitting in my Winnipeg home office, I can’t help but encourage others to take advantage of driving across Canada, and I can’t wait for the day I end up at a conference out East with Bob and he needs company on his drive back to Manitoba.  My first question for that drive is “why did the potato cross the road?”

Smallholder Farmers Play a Bigger Role in Reducing Agriculture's Carbon Footprint

Smallholder farmers are a key driver in resolving the climate change challenge. Not only can they feed the growing population of our planet, but farmers can help in restoring the degraded ecosystems and reduce agricultures carbon footprint.  Organizations like the International Fund for Agricultural Development (IFAD) have conducted research with the Research Program on Climate Change, Agriculture Food Security of the Consultative Group on International Agricultural Research (CGIAR), and have found that there may not be as big a job as initially thought in reducing emissions. It may be as simple as adaptation within farming.

With investment put in the right place, IFAD hopes to reduce CO2e emissions by 80 million tons by the year 2020 through its Adaptation for Smallholder Agriculture Programme. With 13 IFAD-supported adaptation projects in play, CO2e emissions could be reduced by a whopping 30 million tons, that’s 38% of IFADs target. Launched in 2012, the Adaptation for Smallholder Agriculture Programme has become one of the largest global financing sources dedicated to supporting the adaptation of poor smallholder farmers to climate change.

The practice of climate smart agriculture can play a key role in reducing greenhouse gas emissions and bring new opportunities. Currently, IFAD’s investments focus on rural poverty reduction, climate change adaptation and food security. Practices within IFAD’s climate change adaptation address farmers’ immediate needs, like dealing with unpredictable rains, and gradual shifts in crop suitability.

Climate change is a growing issue that will not be resolved while waiting for a magical remedy appear. IFAD has proposed a solution to help fight the growing battle. With the right investments and improvements in farming practices, smallholder farmers can reduce the effects of climate change with hard work and the ability to adapt their practices.  Hard work and the willingness to learn can pay off, and result in a more efficient and more eco-friendly farming world.

Read more about the program on the UN website.

A Welcomed Beginning at Emerging Ag

With a month of experience at Emerging ag now under my belt, I’m finally starting to grasp the magnitude of the projects which we work with. Having just completed my undergraduate degree, I can’t help but feel exceptionally grateful to be working alongside such a wonderful and dedicated team.

Working through a virtual office is nothing new to me, as this is something that I was able to do in my previous job with Parks Canada. However, working in a virtual office with an international team is incredibly different and gives me the opportunity to relocate whenever and wherever I wish. Having this freedom changes the feel of a job completely, as you never feel restricted in one city or time-zone. As long as you can communicate with your team, the world becomes one large neighborhood.

There are so many benefits to an international business, as that gives contact points to clients in every time-zone. We are no longer restricted to a 9 – 5 day, which helps work flow and company efficiency. The only difference is what you set as a priority during the morning compared to during the afternoon so that you are able to work with certain team members without a 12 hour delay. A simple change, which I have easily adopted.

The largest change for me has been the global impact of the issues we work with. I’m able to apply my creative processes to topics which influence policy and stakeholders. Working in the agri-business is something that I have grown to have high respect for, as my family has worked in the industry for many generations.

Now finally being able to contribute to a family dinner conversation which relies heavily on agricultural acronyms is an opportunity which I’m very excited about. The greatest advice I’ve ever received was: “it is not the university degree you have, but what you do with it” – and I can’t wait to see where Emerging ag takes me.