In 2001 the United Nations declared June 1 as World Milk Day to spark conversation on the contribution of the Dairy industry to Nutrition, Community and Livelihoods, and the Environment globally. The year 2020 marked the 20th anniversary of World Milk Day celebrations and despite the restrictions from the pandemic, the virtual commemoration was largely successful. The hashtag #WorldMilkDay reached 842 million impressions for the global campaign (including #EnjoyDairy plus 17 translations and local hashtags) with over 60,000 posts on various social media platforms! From May 29 to June 1, the Enjoy Dairy Rally and World Milk Day celebrated the benefits of milk and dairy products around the world. 416 campaigns took place in 68 countries.