Enjoy Dairy Rally and World Milk Day 2019 Celebrations and Key Metrics

World Milk Day was established by the Food and Agriculture Organization of the United Nations in 2001 to recognize the importance of milk as a global food. 

The 2019 celebrations were a huge success with over 664 million social media impressions and 426 events in 68 countries. 107 countries featured World Milk Day activity through May 29 - June 1, 2019. 

To help create a positive stream of conversation in advance of the celebration, this year Global Dairy Platform coordinated the Enjoy Dairy Rally from May 29-31, culminating in World Milk Day on June 1. Through social and traditional media as well as hundreds of events, the benefits of milk and dairy products were actively promoted, including how dairy supports the livelihoods of one billion people around the world.

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How to hold a World Milk Day event on June 1st, 2019

Since 2001, June 1st, World Milk Day has been observed by the United Nations. It was initiated by the UN Food and Agriculture Organisation (FAO) to mark the importance of dairy. World Milk Day focuses on raising public awareness about the importance of milk as part of a healthy and balanced diet and as an agricultural product. It also aims to highlight the significance of the milk sector and milk producers, in particular, the one billion people around the world who derive their livelihoods from the dairy sector. 

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Healthy Eating: Saving Yourself and the World

For many years, it was commonly thought that college students and young adults who were just embarking on their own had bad eating habits; in part, this may be true, what with all the late night snack runs and a generally unsteady eating schedule. But with more people listening to the science coming out about healthy food, and with the added bonus of the availability of gyms at an affordable price for those just embarking on their own, these unhealthy trends appear to be on the decline. 

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Happy Agriculture Day Canada!

Think about what you did today, yesterday or even last week. Did you order a burger at lunch? Pour milk in your morning coffee? Walk past a tree? Whether you thought about it or realized it at all, agriculture touches us daily. It is all encompassing and includes everything from the raising of livestock, the growing of crops, to the maintaining of the soil.

The cultivation of land for food dates back, in our recorded history, to the 15th century when Samuel de Champlain, the “Father of New France,” came to Canada and first noted that the Huron and Iroquois nations were cultivating the land and growing foods such as corn, potatoes and squash1. As the east was developed, settlers were able to move west and soon indications of small scale farms were evident, with the first coming up near Lake Athabasca, Saskatchewan in 1778. Since then, the growth of agriculture across the country has been immense.

Today, according to statistics produced by the Canadian Agriculture and Agri-Food System, it is estimated that 2.2 million Canadians have jobs that fall under the umbrella of agriculture, that’s every 1 in 8 jobs! Now, this doesn’t mean that these individuals are out in the field everyday. It could mean anything from animal nutritionist, researcher, or land agent to seed sales. The agriculture sector of Canada contributes approximately $100 billion to our annual GDP, that’s more than some countries overall GDP2.

Farming is a multidisciplinary way of life that began as a solution to providing needs for growing communities. Today it touches every life across the country every single day, with many people not even realizing the impact it has and the work of those around them that make their meals, clothing, and environment the way they are today.

We love our Canadian grown products and the people who help make all of these developments happen and we want to share that with the world. Join us on February 16th, 2017 as we come together and celebrate Canada’s Agriculture Day! For more information visit: www.agriculturemorethanever.ca/cdn-ag-day/

Spread the Word: #CndAgDay; #AgMoreThanEver, #RealDirt

 


References:

1. Farming. (n.d.). Retrieved February 15, 2017, from http://www.canadiangeographic.com/atlas/themes.aspx?id=farming&lang=En
2. AgFacts: Agriculture and The Economy. (2015, August 14). Retrieved February 15, 2017, from http://www.agr.gc.ca/eng/about-us/publications/discover-agriculture/agfacts-agriculture-and-the-economy/?id=1355435809830