Emerging assisted in completing three video animations for use in social media for the International Seed Federation which speak to the value of plant breeding, seed, and biodiversity. Seed is the primary input – for without it, there is no crop, and it is the most efficient way to improve productivity and nutrition in crops. The videos describe the work needed and steps to take to develop a new plant variety, and the time and resources that are needed in the process.

In addition, Emerging assisted ISF in growing its social media following. We are currently helping the association develop message maps on key issues.

This ISF video describes the work needed and steps to take to develop a new plant variety, and the time and resources that are needed in the process.